KeyLimeTie Blog

Some Design Principles To Consider

By Brian Pautsch – 7/24/2007. Posted to Thoughts.

I came across an interesting set of principles that you might want to keep in mind the next time you set out to design an application, a website, or even improve your daily life. They are The Laws of Simplicity and were conceived by John Maeda, an artist and noted computer scientist from the MIT Media Lab. He compiled them in a short, 100-page book (and posted them on his website as well). I found them in a back issue of Wired magazine, in an article that applied them in a critique some new gadget. I have since found that they increasingly influence my own analysis of UIs and websites, and occassionally use them as the basis for discussions with clients to keep a design session on track.

The Laws are:

 1. Reduce - The simplest way to achieve simplicity is through thoughtful reduction of functionality.

 2. Organize - Organization makes a system of many appear fewer.

 3. Time - Savings in time feel like simplicity.

 4. Learn - Knowledge makes everything simpler.

 5. Differences - Simplicity and complexity need each other.

 6. Context - What lies in the periphery of simplicity is de?nitely not peripheral.

 7. Emotion - More emotions are better than less.

 8. Trust - In simplicity we trust.

 9. Failure - Some things can never be made simple.

10. The One - Simplicity is about subtracting the obvious, and adding the meaningful.

You can find a more detailed explanation of each law on his site

 

www.petermorano.com

 

 

Comments

Leave a Comment

Name:
Email:
URL:
Comment:
Security Code:
Type Security Code:

Photos on Flickr

More Photos »

Search Blog


Archives