Last week, Chris Pautsch and Peter Morano were interviewed by the Chicago Tribune about the things KeyLimeTie is doing on the mobile web and with mobile applications. Some of our comments made it into today's Minding Your Business column by Ann Meyer. Read the entire Chicago Tribune article here: Startups use mobile space to innovate, grow.
To underscore the article, remember these key points when looking to jump into mobile for your own company:
Strategy Before Tactics
Everyone wants to develop a mobile app because they're seen as sexy. Be careful though to examine what your goals are, who your target audience is, and the best way to reach them with timely, personal information. It may not be an app. SMS campaigns and response mechanisms like QR codes that point to a mobile web site may yield greater results depending on who you are reaching and what you're trying to accomplish.
Focus on the Mobile Web
Aside from social networking and email, search (especially finding directions, including potentially to your location) is a leading activity on the mobile phone. Give your customers the best mobile web experience you can. Anticipate their needs and help them achieve them seamlessly and they'll love you for it.
Be Real and Make it Relevant
People consider their mobile phones to be very personal. When people load your app or opt-in to mobile communications from you, they're demonstrating a high degree of trust. Note not to communicate excessively via SMS messages or based on a person's location as this can be seen as very intrusive. Use these techniques infrequently and with your most loyal customers who have expressed interest in receiving these types of messages (this also includes Push Notifications sent to smartphone apps).
Relevant KeyLimeTie Mobile Links
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